Does the early bird get the worm? More than 500 mommies of grade-school-aged kids surveyed obviously think so.
According to the United States Census Bureau, nearly 55 million students will go back to school this year, and mothers aren’t waiting up until the eleventh hour to begin their shopping. A back-to-school survey by Parenting® publication’s MomConnections® revealed that almost 90 percent of mommies start their back-to-school shopping a minimum of two weeks or more before the first day of school-with majority starting their shopping one to 3 months ahead of time. And more than 50 percent of parents say they look forward to taking their children to buy school materials so they can share the experience..
“Our moms of school-age children are using this time to reflect on their youth and to fondly remember when their mothers took them back-to-school shopping,” states Cheryl Wilbur, market scientist at Parenting publication.
So what are moms buying? Certain age-old standard items, such as Elmer’s Washable School Glue and Glue Sticks, still show up year after year. Mothers state certain brand names, such as Elmer’s Glue, No. 2 pencils and Mead® note pads, make them feel nostalgic for their first day of school. A lot of mamas purchase least two bottles of white glue and 3 glue sticks per academic year. Other must-have items from their list consist of loose-leaf binders, folders, note pads, lunchboxes, scissors, glue, pencils, calculators and rulers.
Mothers aren’t cutting corners on school supplies either. “The typical American household is spending in between $35 and $50 per kid on back-to-school materials,” Wilbur states. More than 75 percent of mothers state their kids require more items for school than they did as kids, with nearly 50 percent of mothers saying their kids need more than two times as many supplies as when they were kids..
The good news is that companies such as Elmer’s are signing up with Upromise® to help families conserve for college while they buy school products. Upromise is a totally free college savings program for families.
Each time Upromise members make qualified purchases at taking part retailers, they’ll get a percentage of exactly what they spent to be put away as college savings. This back-to-school season, Upromise members who buy designated Elmer’s or Instant Krazy Glue® items with a Upromise signed up grocery commitment card will receive 3 percent of their purchase transferred into their Upromise account.
According to the U.S. Census Bureau, nearly 55 million students will return to school this year, and mothers aren’t waiting up until the last minute to start their shopping. And more than 50 percent of mamas state they look forward to taking their children to buy school supplies.
The majority of moms purchase at least 2 bottles of white glue and 3 glue sticks per school year. More than 75 percent of mamas say their children need more products for school than they did as kids, with nearly 50 percent of mommies saying their kids require more than twice as numerous products.